December, 2024 – PRIME AE Group, Inc. (PRIME AE), a subsidiary of NewHold, proudly announces its recent acquisition in Florida. Welcoming Coke Consulting, LLC into its fold, PRIME AE expands its Southeast presence and enhances their transportation services with a focus on highway safety.
Headquartered in Lake Worth, Florida, Coke Consulting offers a unique breadth of services for agencies, consultants, and contractors to “create visuals that make decisions” in the transportation industry. They are an engineering company that offers evaluations of existing traffic systems and solutions. The team has the ability to perform timing analysis utilizing existing data while also being fluent on quantifying the efforts of Transportation Systems Management & Operations (TSM&O) programs through performance measure reporting.
Coke Consulting is an agile team led by Anne Coke and Shelby Coke that values relationships within the transportation industry. By collaborating with industry leaders, notable firms, and software providers, they detect the core of each problem to derive better solutions. It is their goal, with the collective approach, that the outcome is improving existing best practices, protocols and standard operating procedures.
“We are excited to add Coke Consulting (Coke) to the PRIME AE Family,” shared PRIME AE’s National Highway Practice Lead, William R. Lyon. “Coke is a leader in transportation data-driven performance measures, specializing in traffic engineering management. They aggregate data from numerous sources, including hard data from sensors, existing infrastructure, probe data and incident reports, and processes the information into clear, easy to read visual reports. The reports are presented in a dashboard style format, providing immediate mobility and safety decisions or future traffic management and planning decisions.”
“The dashboards also go beyond reporting by analyzing the data to deliver actionable insights and providing TSM&O solutions along congested corridors or freeways using customized measures of effectiveness. These comprehensive reports transform raw data into valuable insights on route degradation, travel time reliability, recurring congestion, safety measures, mobility through construction zone, and asset maintenance. These insights empower agencies to achieve optimal performance and proactively manage critical transportation routes.”
PRIME AE’s commitment extends to aggressive investment in the Southeast market, delivering superior regional engineering solutions while upholding nationally recognized excellence in architecture, planning, and design. The firm continues to expand its geographic footprint, service offerings, and capabilities through organic growth and strategic acquisitions. This is PRIME AE’s third acquisition in Florida in the past three years, and the sixth acquisition overall in the last five years.
Anne Coke, the President of Coke Consulting, highlighted, “Coke Consulting was founded on innovation and visual explanations of comprehensive transportation performance metrics. This was made possible by serving our clients through value, trust and growth. We are excited to further enhance agencies innovative initiatives, performance measure reporting programs and expand our services and into new markets with PRIME AE.”
About PRIME AE Group, Inc.:
PRIME AE Group, Inc. is a multi-discipline engineering and architecture firm that connects with clients to find solutions for their complex challenges, while making the most of client resources. Founded in 2007, PRIME AE operates in 10 states and has more than 500+ employees in 23 offices in the U.S. Their professionals creatively design, develop, implement, and maintain the infrastructure, facilities, and amenities needed to create world-class communities, while conserving shared natural resources with sustainable design practices.
PRIME AE is top 500 ENR-ranked firm. For additional information about PRIME AE, visit www.primeeng.com.
About Coke Consulting, LLC:
Coke Consulting, headquartered in Lake Worth, FL is a transportation engineering firm specializing in visual communications to help stakeholders make informed decisions. Coke Consulting offers a unique breadth of services for agencies, consultants, and contractors with the ability to analyze data on existing traffic systems when agencies do not have the man-hours or the expertise. For additional information, learn more at www.cokeconsultingllc.com.
About Newhold Enterprises
NewHold is an operationally focused investment firm that partners with management teams of lower middle market industrial and business services firms with the goal of transforming them into middle market sector leaders. NewHold retains the flexibility to retain ownership in the companies as they grow, thereby encouraging a long-term focus on company culture and sustainable growth. Learn more at www.newhold.com.
Media Contacts:
PRIME AE Group
Savannah Connelly
Director of Communications & Events
904-739-3655
savannah.connelly@primeeng.com
NewHold Enterprises
Amanda Tarplin
Tarplin Consulting
908-872-4804
amanda@tarplinconsulting.com
AEC Advisors (www.aecadvisors.com), through its registered broker-dealer affiliate AEC Transaction Services LLC, was the exclusive financial advisor to Coke Consulting.